Workplace Culture Insights

Workplace culture and employee engagement go hand in hand. But which is the chicken, and which is the egg? Insights are the ticket to understanding what is contributing, what is detracting, and what matters most to attracting and retaining top talent for your organization.

Employee engagement is important for many reasons, but near the top must be the connection to customer experience. Employees are integral to every part of the customer journey, so workplace culture can mean the difference between make it or break it.

Employees as a Target Audience

Current and prospective employees are essential audiences for every organization. Addressing these audiences, as well as assessing their feedback, depends on keen research insights and target market understanding. Done right, it can be a major driver of positive workplace culture and employee engagement.

The new consumers, namely Millennial and Gen Z professionals, are as formidable a force in the workplace as they are in store and online. Here is just a sample of some key insights that influence culture and engagement for the new consumer.

Millennial & Gen Z Professionals in the Workplace

There are several unique characteristics that influence how Millennial and Gen Z professionals engage in the workplace and influence culture, for example:

Millennial Insights

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Gen Z Insights

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Millennial Professionals

Millennials are known for being a bit idealistic, highly social, and invested in social consciousness. There are many related implications for employers to consider as they shape their workforce culture, for example:

Philanthropic Initiatives

These professionals gravitate towards brands that give back to society and help create a better world. Infusing your organization’s workplace culture with philanthropical efforts could seal the deal for Millennials, who are much more likely to remain loyal to a company that supports causes they care about.

Experiences & Swag

Millennials crave a sense of belonging. They capture and share virtually every moment. When companies share swag and support shared experiences, employee engagement thrives, and others want to join in on the fun. Millennials respect companies that reward the people who support them.

Social Media Engagement

Connected to a plethora of social media sites, Millennials are more likely to support a company with a robust social media presence that reflects and supports its workplace culture. Social media offers an opportunity to interact with Millennial employees and to listen for insights from them.

Video as a Primary Channel

If you’re wondering about how to best increase Millennial employee engagement, incorporate video. They take in information in short, bite-sized amounts. Short videos allow millennials to absorb information in a small amount of time, and they are also easy to share on social media.

Online Reviews

Millennial are highly likely to post and/or consult review sites such as Glassdoor or LinkedIn when joining or leaving a company. They place great stock in how a company measures up. It is essential for employers to be cognizant of how their workplace culture is rated on these websites.

Gen Z Professionals

Gen Zs are emerging as realistic, independent, hard workers with a lot of heart. There are many related implications for employers to consider as they shape their workforce culture, for example:

Technology Tablestakes

The youngest people entering the workforce expect to be working with today’s most advanced technologies. They grew up with technology being a normal part of everyday life, which means they’ll judge a workplace culture based on the sort of technology that’s available.

Interest in Self Care

Employers can play into this generation’s desire for a balanced lifestyle by promoting forward-thinking health practices at work. There is plenty you can do to show your younger team members that they are with a company that cares about them; your reward could be higher employee engagement.

Flexible Connectivity

Most of today’s younger generations don’t like being locked into a strict schedule, and they really do have a shorter attention span. If an employer can provide their team members with the option of working from afar, they’ll be likely to keep those employees around.

Refusal to Settle

Gen Z  professionals grew up being told they were special.  They believe that hard work should equal a good lifestyle, and they’re not going to be willing to settle for less unless they absolutely must do so. Employers can take advantage of this high standard by providing plenty of challenging work.

Social Consciousness

This is a generation with strong personal morals. You can bet that they take the environmental and political practices of any potential workplace into account. An employer can attract and motivate a youthful workforce by maintaining and publicizing practices that demonstrate high social consciousness.