Millennials are known for being a bit idealistic, highly social, and invested in social consciousness. There are many related implications for employers to consider as they shape their workforce culture, for example:
These professionals gravitate towards brands that give back to society and help create a better world. Infusing your organization’s workplace culture with philanthropical efforts could seal the deal for Millennials, who are much more likely to remain loyal to a company that supports causes they care about.
Experiences & Swag
Millennials crave a sense of belonging. They capture and share virtually every moment. When companies share swag and support shared experiences, employee engagement thrives, and others want to join in on the fun. Millennials respect companies that reward the people who support them.
Social Media Engagement
Connected to a plethora of social media sites, Millennials are more likely to support a company with a robust social media presence that reflects and supports its workplace culture. Social media offers an opportunity to interact with Millennial employees and to listen for insights from them.
Video as a Primary Channel
If you’re wondering about how to best increase Millennial employee engagement, incorporate video. They take in information in short, bite-sized amounts. Short videos allow millennials to absorb information in a small amount of time, and they are also easy to share on social media.
Millennial are highly likely to post and/or consult review sites such as Glassdoor or LinkedIn when joining or leaving a company. They place great stock in how a company measures up. It is essential for employers to be cognizant of how their workplace culture is rated on these websites.