Branding & Marketing Strategy
Strategic Marketing Planning & Brand Positioning
We provide strategic marketing planning and brand positioning consulting for clients across industries. This high-level work leverages the knowledge, understanding, and insights gained from market research to reach, engage and motivate action.
With our specialty in marketing to millennials and Gen Z, we work with clients early in their strategic marketing planning and brand positioning process to incorporate clear direction in connecting with these important consumer, shopper and B2B customer segments.
Strategic marketing planning and brand positioning development – whether or not it is related to marketing to millennials and/or Gen Z specifically – can take many forms in terms of execution. This may include, but certainly not be limited to, facilitated strategy sessions with client teams, internal interviews, primary and secondary research project.