Market Research Analysis for Insight-Driven Marketing Strategy
You’ve built your business plan, fleshed out your brand, identified your target market and solidified your value proposition relative to your targets. What’s next? Building out your marketing strategy to identify where and how you will promote, sell, deliver and discuss your goods or services.
Market Research Analysis Methods
Market research analysis can be your guide across all components of the marketing strategy. Understanding and planning around behavior and preferences (for example, where and how your target customers get their information, where they prefer to buy, and how they tend to interact with brands) can put you on course and keep you top of mind.
So what kinds of inputs are most useful for marketing strategy development? We generate and analyze various types of research, including (but not limited to):
- Qualitative studies (e.g. unstructured customer comments, focus groups, interviews, ethnography, mystery shopping, trend analysis)
- Quantitative methodologies (e.g. various forms of survey research, interviews, polls)
- Digital (social listening, A/B testing)
- Internal (customer feedback, sales analysis, purchase behavior, channel data)
Market Research Analysis Drives Marketing Strategy
Insights guide and influence every component of going to market, from channel strategy to communications across brand touchpoints. We help our clients determine the most useful combination of research techniques. We analyze the research results to elicit the insights that will best serve both the company and its consumers, with a focus on:
We help our clients frame the conversation, connecting their value proposition to the needs and interest of the customer/consumer, with language that resonates and messages that convey value.
Communications and Marketing Strategy
Once the messaging if framed, the marketing strategy really starts taking shape. We help our clients identify the marketing channels most likely to reach the target consumer and the communications vehicles that will carry their messages optimally.