The Book

Coming in the Spring of 2020

Our Founder & CEO, Dennis Devlin, is the author of the forthcoming book, The Rise of the Bold New ConsumerTM: How Millennials and Gen Z Have Changed Marketing & How Marketers Must Respond, hitting the marketplace in the Spring of 2020. The book is the culmination of years of research and insights, including the very latest based on recent studies. It is action-oriented, linking the insights to the implications for businesses, brands, and marketers.

Dennis Devlin is the CEO of Consumer Clarity, a consumer insights and marketing/branding strategy firm offering insights creation and strategy development through custom marketing research. The 2019-year marks Consumer Clarity’s 10-year anniversary and represents now more than 30 years in the industry for Devlin. The agency delivers clarity – knowledge, understanding, and insights – in three focus areas: the consumer, the brand and the experience. The agency’s deliverables generate more effective marketing and branding strategy that create significant client value.

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To learn more, you may also use the following: or 513.448.4170.

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