Key Insights for Millennial Marketing
Like all great targeted marketing, Millennial marketing is grounded in knowing your consumer through Insights that help you connect, customize, and cater to your target consumers.
You probably want or need custom consumer research related to your specific business landscape and a broader set of targeting criteria than generational demographics. But knowing the distinct characteristics of the Millennial generation can be a powerful starting point and frame of reference for engaging with them.
Below is a sample collection of insights you can count on as you engage in Millennial marketing.