Key Insights for Marketing to Gen Z Consumers
Like all great targeted marketing, marketing to Gen Z is grounded in knowing your consumer through insights that help you earn trust, connect, customize, and cater to your target consumers.
You probably want or need custom consumer research related to your specific business landscape and a broader set of targeting criteria than generational demographics. But knowing their distinct and unique characteristics can be a powerful starting point and frame of reference for engaging with them.
Below is a sample collection of insights you can count on as you engage in marketing to Gen Z to tap this massive consumer group.