How Gen Z Differs from Millennials When it Comes to Online Marketing
While you probably think of the millennial generation as highly tech-savvy, you’ll be astounded at how deeply the next generation is intertwined with technology. Millennials witnessed the technological advancement that led to the modern age, but Gen Z doesn’t know anything other than the modern age. Here are some ways in which online marketing differs between the two generations.
Gen Z Has an Intuitive Knowledge of Technology
While the millennial generation knows how to use technology, they don’t understand the internet on an intuitive level like Gen Z. You’re probably asking yourself why this is the case, and you’ll likely be amazed to learn that the reason is that it’s because the internet was a major part of the lives of Gen Z since childhood. That was not the case with Millennials.
The Impact on Your Website
Gene Z will get a quick read on your company from looking at your website for only a few seconds, and they’ll even be able to understand the nonverbal communication of your website. This means that your website needs to convey the impression that you’re experienced, and your website is up to date, and people in the next generation will click away from your website almost as fast as you can blink if it’s not current. By contrast, some millennials will take a significant amount of time when reading the content on your website regardless.
Here are a few tips for making a website where Gen Z will be able to get a positive read
- Feature new articles as frequently as possible, and this will ensure that the younger generation is able to know that your company remains active.
- Make your website interactive. While there are a variety of ways that you can accomplish this goal, some of the most important tips are having an online chat feature and comment sections immediately underneath articles.
- Pay close attention to your online reviews. Since Gen Z lives and breathes the internet, you can guarantee that they will read your online reviews in detail, and they’re likely to leave reviews of your website as well.
Members of Gen Z are likely to have a larger number of tabs open at once than millennials because they have access to more devices. This means that they’re likely to be much more distractable, and you’ll have to get the points that you want to convey across as quickly as possible.
Gen Z Spends More Time Online
While the millennial generation is also very active on the internet, Gen Z spends an even more substantial amount of time online socializing and shopping. Even so, some millennials are more inclined to research a product online, and then buy it at a brick and mortar store instead.
The Latest Generation Is More Influential on The Web
This influence is stronger among Gen Z. The millennial generation usually didn’t become active on social media until their teenage or early adult years, but Gen Z has been active online from a much earlier age. So, they have had more time to become influential online, and they are likely to become even more influential on the internet as they age.
If your brand does well in the marketplace among this generation, you can expect to have what amounts to a team of impromptu influencers on social media, and this will work wonders for promoting your company. However, if your brand is negatively regarded by members of Gen Z, expect serious backlash.
Gen Z is Not as Interested in Sponsored Content
In order to reach Gen Z, you don’t need to heavily advertise your content via banner ads and sponsored content; you just need to make sure that your content has value. While most of the millennial generation clicked on an advertisement before they made a purchase, this is less true of Gen Z.
Gen Z Isn’t as Interested in Celebrity Marketers
While celebrity marketers were often highly appealing to the millennial generation, this is far less true of Gen Z. In fact, Gen Z is much more inclined to be interested in influencers with far less reach. While there may be many reasons, many members of Gen Z see themselves as online influencers on some level, and this may mean that they see influencers with far less reach as personally relatable.
Gen Z Is More Likely to Be Affected by Online Advertising Than Television
Millennials continue to be significantly influenced by TV, and many of this generation prefer TV than mobile devices. However, a majority of Gen Z prefers mobile devices versus TV, so mobile devices may be the best way to reach this generation. So, ensuring that your website is mobile friendly is more important than ever.