Branding Strategies

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How Marketers Benefit from Knowing How Gen Z Spends Their Time

2019-12-08T15:09:52+00:00

While much focus in recent years has been spent on catering to millennials, marketers also need to start putting a strong emphasis on targeting Gen Z consumers. In a couple of years, this generation will start to gain more spending [...]

How Marketers Benefit from Knowing How Gen Z Spends Their Time2019-12-08T15:09:52+00:00

What Gen Z Can Teach Retailers About the Future of Shopping

2019-10-31T18:57:59+00:00

Gen Z Attitudes Define the Future of Shopping Millennials were born as the first digital generation, and the media have played upon the need to accommodate millennial preferences. As the most tech-savvy demographic group in the formative years of the [...]

What Gen Z Can Teach Retailers About the Future of Shopping2019-10-31T18:57:59+00:00

Why and How Brands Should Leverage Social Issues to Market Better

2019-10-03T18:32:25+00:00

Social issues receive significant attention these days. Brands and consumers alike are taking notice. Currently, there is evidence that consumers want to spend their money on brands that share their values. Gone are the days when a few news outlets [...]

Why and How Brands Should Leverage Social Issues to Market Better2019-10-03T18:32:25+00:00

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