Social problems receive significant attention these days. Brands and consumers alike are taking notice. Currently, there is evidence that consumers want to spend their money on brands that share their values. Gone are the days when a few news outlets [...]
How Gen Z is Reviving the Shopping Mall Millennials may have tried to “kill” the shopping mall, but Generation Z (Gen Z) may be the generation to save it. They’re the next generation of U.S. consumers that have buying habits [...]
What Are Brands Doing to Attract Gen Z? For many years, marketers have emphasized the trends and habits of Millennial consumers. However, in case your brand depends on young people, you need to be familiar with Gen Z. This generation [...]
Gen Z and YouTube Many people are often confused by what defines a generation. Differentiating factors often include age, music tastes, memorable historical moments and experiences that could only have taken place within that timeframe of youth. Generation Z (Gen [...]
Gen Z and its Implications for Companies All businesses have a unique symbiosis with their clients and consumers. On the one hand, businesses must actually create and supply products and services consumers want and yet at the same time, it [...]
Gen Z is Coming to Your Workplace; Are You Ready? There has been a lot of discussion in recent years about Millennials and Generation X in the workplace. Now we are entering a season that requires employers to understand what [...]
How Gen Z is Shaping the Future of Social Media As is often said, the only constant in life is change. Nobody knows this more than people in Generation Z (Gen Z), defined by the Pew Research Center as young [...]
Millennial Consumers and Millennial-Friendly Customer Experiences Attracting millennials and satisfying them is necessary to successfully run a modern business. This generation of consumers possesses more purchasing power and influence that is constantly increasing every day. If you can gain the [...]
Mind the Age Gap: Marketing to Millennials and Gen Z Consumers The younger generation is coming of age in an era where digital marketing reigns supreme. They are literate in social media and are not looking for information in the [...]
How Millennials Became the World's Most Powerful Consumers Millennials are defined as those children born between the early 1980s and the mid-1990s. They have overtaken the number of Baby Boomers, who had been the largest force guiding and affecting consumerism [...]
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