It’s not uncommon to receive gifts you don’t want or can’t use during the holidays. There are people who may think it’s rude or cheap to sell gifts or give items to others. There is a generation that doesn’t think [...]
Employers must make a conscious effort to look at what each generation has to offer when they start the recruiting process. Gen Z is clearly a generation that is different from others that have come along before. Here are the [...]
Every generation has something that defines who they are. In this growing age of technology Gen Z has become well-known as the generation that is associated with technology. And much of their time is spent on technology. Job Searching [...]
You can’t turn on the news or scroll through Facebook without someone mentioning the Millennial generation, but that’s an age group with whom marketers are already familiar. For new customer relationships and marketing opportunities, we look to Gen Z. Let's [...]
A lot of marketers find Gen Z to be extremely mysterious. And that's because for the past decade, many have been so focused on attracting the Millennials that they've completely forgotten that this generation even exists in terms of marketing [...]
We operate in a digital world. Social media has grown in use and influence, organizations use the latest technology to digitize information and more and more people work remotely. It is hard to think about old-school offices with filing cabinets [...]
With millennials and Gen Z becoming older and older, they’re making more purchasing decisions. As they start their own jobs, build their own families, and start buying a wide range of consumer goods, companies need to recognize them as primarily [...]
As a business owner, collaboration between different generations is important. In fact, different generations can learn from one another, and it's important that they're able to collaborate on projects. Not only that, but it will help to ensure that you [...]
While much focus in recent years has been spent on catering to millennials, marketers also need to start putting a strong emphasis on targeting Gen Z consumers. In a couple of years, this generation will start to gain more spending [...]
Marketing to the next generation presents an equal share of challenges and opportunities. Gen Z often gets grouped in with millennials, and subsequently, Gen Zers get treated the same as millennials. As a marketer, grouping these two vastly different generations [...]
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