We operate in a digital world. Social media has grown in use and influence, organizations use the latest technology to digitize information and more and more people work remotely. It is hard to think about old-school offices with filing cabinets [...]
With millennials and Gen Z becoming older and older, they’re making more purchasing decisions. As they start their own jobs, build their own families, and start buying a wide range of consumer goods, companies need to recognize them as primarily [...]
As a business owner, collaboration between different generations is important. In fact, different generations can learn from one another, and it's important that they're able to collaborate on projects. Not only that, but it will help to ensure that you [...]
While much focus in recent years has been spent on catering to millennials, marketers also need to start putting a strong emphasis on targeting Gen Z consumers. In a couple of years, this generation will start to gain more spending [...]
Marketing to the next generation presents an equal share of challenges and opportunities. Gen Z often gets grouped in with millennials, and subsequently, Gen Zers get treated the same as millennials. As a marketer, grouping these two vastly different generations [...]
Those who are part of Gen Z have many unique attributes that could change the workplace in many ways. Though much of the generation is still too young to be involved in the workforce, there are several traits already evident. [...]
As the attention of advertisers shifts from Millennials to Gen Z, new trends in marketing are bound to emerge to accommodate this group. Those ages 18-24 were the subject of a recent article from Facebook titled, "Gen Z: Getting to [...]
Gen Z Attitudes Define the Future of Shopping Millennials were born as the first digital generation, and the media have played upon the need to accommodate millennial preferences. As the most tech-savvy demographic group in the formative years of the [...]
Most people assume Millennials and Generation Z (Gen Z) are lazy and entitled. They should see the workforce differently than previous generations. They are more in tune with social media and trends. And they're happy to walk away from a [...]
Consumer Clarity turns 10 years old during October 2019. We would like to thank our many clients, strategic partners, employees, vendors and other friends of Consumer Clarity for their tremendous contributions to our success during the last decade! In honor [...]
3805 Edwards Road, Suite 550 Cincinnati, Ohio 45209
Phone: 1.513.448.4170
Email: info@consumerclarity.com
