Those who are part of Gen Z have many unique attributes that could change the workplace in many ways. Though much of the generation is still too young to be involved in the workforce, there are several traits already evident. [...]
As the attention of advertisers shifts from Millennials to Gen Z, new trends in marketing are bound to emerge to accommodate this group. Those ages 18-24 were the subject of a recent article from Facebook titled, "Gen Z: Getting to [...]
Gen Z Attitudes Define the Future of Shopping Millennials were born as the first digital generation, and the media have played upon the need to accommodate millennial preferences. As the most tech-savvy demographic group in the formative years of the [...]
Most people assume Millennials and Generation Z (Gen Z) are lazy and entitled. They should see the workforce differently than previous generations. They are more in tune with social media and trends. And they're happy to walk away from a [...]
Consumer Clarity turns 10 years old during October 2019. We would like to thank our many clients, strategic partners, employees, vendors and other friends of Consumer Clarity for their tremendous contributions to our success during the last decade! In honor [...]
Social issues receive significant attention these days. Brands and consumers alike are taking notice. Currently, there is evidence that consumers want to spend their money on brands that share their values. Gone are the days when a few news outlets [...]
How Gen Z is Reviving the Shopping Mall Millennials may have tried to “kill” the shopping mall, but Generation Z (Gen Z) may be the generation to save it. They’re the next generation of U.S. consumers that have buying habits [...]
What Are Brands Doing to Attract Gen Z? For many years, marketers have emphasized the trends and habits of Millennial consumers. However, in case your brand depends on young people, you need to be familiar with Gen Z. This generation [...]
Gen Z and YouTube Many people are often confused by what defines a generation. Differentiating factors often include age, music tastes, memorable historical moments and experiences that could only have taken place within that timeframe of youth. Generation Z (Gen [...]
Gen Z and its Implications for Companies All businesses have a unique symbiosis with their clients and consumers. On the one hand, businesses must actually create and supply products and services consumers want and yet at the same time, it [...]
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