About Us

Consumer Clarity is a research insights consultancy with a specialty in marketing and branding to Millennial and Gen Z consumers. The company primarily serves its clients through custom marketing research and marketing and branding strategy development.

Our Mission

Our mission is clear – to educate, inspire and empower our clients by developing deeper insights and greater clarity, especially around Millennial and Gen Z consumers and shoppers!

Our Vision

Our vision is to demystify Millennials, Gen Z, and other essential segments through insights that enable our clients to better understand their markets and serve them with distinction, so that the consumers, shoppers, customers and professionals they serve will connect, engage, buy, experience, and champion their brands.

Our Drive and Our Passion

Why do we do what we do? Insights are at the core of marketing and branding excellence across B2B and B2C industries. We crave our clients’ success and help deliver it through custom research, analysis, and strategy.

Our passion is to be effective Millennial and Gen Z consumer and shopper storytellers. There are three primary stories we share with our clients:

Millennial Insights

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Research Resources

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The Consumer Story

This is the story these consumers and shoppers tell about their wants and needs, as well as their perceptions and expectations about our client’s company, and its product and/or service offerings.

The Brand Story

This is the story our client tells these consumers and shoppers about its brand and core message, as well as about its offerings and their related benefits.

The Experience Story

This is the story these consumers and shoppers tell about their experience with the brand, the product and/or the service. It’s about how they interact and how they feel.

Learn about our Founder