Consumer Clarity is a research insights consultancy with a specialty in marketing and branding to Millennial and Gen Z consumers. The company primarily serves its clients through custom marketing research and marketing and branding strategy development.
Our mission is clear – to educate, inspire and empower our clients by developing deeper insights and greater clarity, especially around Millennial and Gen Z consumers and shoppers!
Our vision is to demystify Millennials, Gen Z, and other essential segments through insights that enable our clients to better understand their markets and serve them with distinction, so that the consumers, shoppers, customers and professionals they serve will connect, engage, buy, experience, and champion their brands.
Our Drive and Our Passion
Why do we do what we do? Insights are at the core of marketing and branding excellence across B2B and B2C industries. We crave our clients’ success and help deliver it through custom research, analysis, and strategy.
Our passion is to be effective Millennial and Gen Z consumer and shopper storytellers. There are three primary stories we share with our clients: