Consumer Clarity is a consumer marketing consultancy with a specialty in marketing to millennials. The company primarily services its clients through custom consumer market research and marketing strategy development. Additionally, the company provides research report development support for CPG insights professionals.
Why do we do what we do? Our passion is to be effective millennial consumer and shopper storytellers. There are three primary stories we share with our clients:
- The story millennial consumers and shoppers tell about their wants and needs, as well as their perceptions and expectations about our client’s business and its product and service offerings;
- The story our client tells its millennial consumers and shoppers about its brand and core message, as well as about its offerings and their related benefits; and
- The story millennial consumers and shoppers tell about their experience with the brand, product or service.
Our mission is clear – to develop greater millennial consumer and shopper clarity for our clients! More specifically, our purpose is to educate and inspire our clients to develop greater clarity in consumer and shopper understanding, marketing strategy and marketing execution to generate a superior consumer brand experience to win with millennials.
The business name, Consumer Clarity, connotes the vision of what the company seeks to provide for its clients as an outcome – the development of greater clarity (both in understanding of consumers and shoppers, and the knowledge gained from leveraging that understanding into effective marketing strategy and action. We use the term “consumer” to be defined as both prospective and current customers of a given Business-to-Consumer (B2C) business.
Dennis Devlin is the founder and CEO of Consumer Clarity. Dennis has experienced a successful 25 plus year career, holding consumer research insights and marketing strategy agency leadership roles, while consistently translating consumer and shopper insights into effective marketing strategy. He possesses broad and deep strategic research and marketing experience. During his career Dennis has worked with many of the world’s largest marketing organizations and brands.
Dennis is a recognized consumer and shopper thought leader, an in-demand speaker and the author of the new blog, MarketingToMillennials.com. In late 2012 Dennis was a contributing author of the publication, Insanely Useful Advice for Marketing to Millennials, published by Hyper Island. He regularly speaks to companies and organizations as well as at conferences about marketing effectively to millennials.