Consumer Clarity is a consumer and shopper insights and strategy consultancy. Through custom marketing research Consumer Clarity discovers, harvests, and shares clear insights about our client’s consumers and shoppers. Through consumer and shopper focused marketing and branding we develop clear strategies to reach, engage and motivate our client’s consumers and shoppers to action.
Consumer & Shopper Research
Consumer Clarity conducts custom consumer and shopper research that garners impactful knowledge, understanding, and insights through a variety of digital and traditional research methodologies. Consumer Clarity takes a method-agnostic approach to insight discovery, selecting the best method, or even a mix of methods, to best meet our client’s needs. By custom research, we mean that Consumer Clarity designs a research study from scratch, based on the objectives that need to be met, and within the client’s timing and budget constraints. Experience has shown us that we must design and facilitate smarter and faster research in a strategic effort to be efficient, effective, and deliver significant client value.
Research methodologies primarily include social media research and in-person and online qualitative and quantitative methodologies.
Marketing and Branding Strategy
Consumer Clarity helps clients develop marketing and branding strategy that leverages the knowledge, understanding, and insights gained from consumer and shopper research to effectively reach, engage and motivate action. With Consumer Clarity’s specialty in marketing to millennials and Gen Z, the firm provides its clients clear direction in connecting with these important consumer and shopper segments.
Assistance in marketing strategy development – whether or not it is related to marketing to millennials and/or Gen Z specifically – can take many forms in terms of execution. This may include, but certainly not be limited to, Consumer Clarity leading or participating in facilitated strategy sessions with client teams.